Luke Walsh Marketing
SEO & Digital Growth Specialist
Experience across in-house, startup and founder-led environments, with a focus on technical, local and content SEO.Currently seeking to deepen my experience within an agency environment.
About Me
I’m an SEO & Digital Growth Specialist with experience across global brands, startups and live events.At UFODRIVE, I led Local SEO across 40+ Google Business Profiles, collaborated with developers on technical improvements and implemented keyword-led content strategies that increased site traffic by 20%.My background combines technical curiosity, performance analytics and an entrepreneurial mindset developed through building my own events brand.
Experience Highlights
UFODRIVE- Managed 40+ Google Business Profiles across multiple markets
- Improved internal linking and location page structure
- Conducted keyword research for EV travel vertical
- Tracked performance via GA4 & Search ConsoleSleepover Club- Managed SEO content & website optimisation
- Grew event attendance to 150–500 attendees per show
- Built partnerships with national media outlets
- Generated €2–8k ticket revenue per event through organic, email and social marketing
Example Work
Local SEO & Multi-Location Optimisation (UFODRIVE)- Led Local SEO across 40+ locations to improve visibility in regional search results.
- Verified and optimised Google Business Profiles for each location
- Built dedicated landing pages and improved internal linking structure
- Standardised NAP consistency and location schema
- Monitored performance using GA4 & Search ConsoleResult: Contributed to 20% growth in overall website traffic and stronger local rankings across key markets.SEO-Led Content & Keyword Strategy
- Developed a content strategy targeting high-intent EV travel searches to attract new users organically.
- Conducted keyword research and search intent mapping
- Planned and published blog content (e.g. EV road trips, travel guides, seasonal tips)
- Linked content to core service pages to support conversions
- Tracked rankings, CTR and engagement in Search ConsoleResult: Increased organic sessions and supported sustained traffic growth throughout 2023.Technical & On-Page Improvements- Worked closely with developers to strengthen site foundations and improve crawlability.
- Ran technical audits with Screaming Frog
- Identified broken links, redirect chains and duplicate pages
- Improved metadata, headings and page structure
- Reviewed page speed and Core Web VitalsResult: Cleaner site architecture, improved indexation and better user experience.
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